<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1876900299277635&amp;ev=PageView&amp;noscript=1">

Privacy Policy

We are committed to protecting your privacy.


Last Updated: June 15, 2018

Blue Goji LLC ("Blue Goji," "we", "us," "our,") develops products and services to help users improve their health and wellness. This Privacy Policy ("Policy") explains how we collect, protect and use information we collect in connection with your use of our websites through which you are accessing this Policy, including but not limited to www.bluegoji.com, www.gojiverse.com, www.furiends.com and other Blue Goji websites and urls (collectively, the "Sites"), our mobile apps, widgets, programs, games and other applications (collectively, the "Services"), as well as our Goji Play game controllers and other electronic products offered by us (collectively with the Sites and the Services, the "Blue Goji Products" or “Products”). "Personal information" for purposes of this Policy means information that identifies you, such as your name, address, phone number, fax number or email address. By providing information to us or using the Blue Goji Products, you agree to the terms of this Policy.

Your use of the Blue Goji Products is also subject to the provisions of our Terms of Service, available here.

To learn about our practices with respect to personal information collected online from children, please click here.


Our Privacy Credo

Blue Goji is committed to maintaining the privacy, integrity and security of our users’ personal information. We will not sell nor share your personal information with advertisers or sellers of third party products. We will only share personally identifiable information when you have approved it (or in a manner described later in this Privacy Policy). We will only use the data we collect to improve the Blue Goji Products we provide to you, to enable you achieve your health and wellness goals. We strive to protect your personal information in a manner consistent with the privacy and security principles espoused under the U.S. Health Insurance Portability and Accountability Act (“HIPAA”) for the handling of “protected health information”, well beyond what is required for a typical consumer wellness portal. In addition, we employ a rigorous, three-tier user identity scheme (described in the next section) to protect your privacy when you use our Products and interact with other members of the Blue Goji community.


What Personal Information We Collect and How We Might Use it

Your Blue Goji Products work in conjunction with a user account on the Sites (a "User Account"). You can also sync data from certain third party devices and platforms into your Blue Goji User Account. Below are descriptions of the information we may collect and how we might use it.

When you sign up for a Blue Goji User Account, you are required to provide a valid email address through which we will contact you about support and important matters related to your account. You will also be required to provide your date of birth to verify whether you are an eligible account holder, as usage by children under 13 requires parental or guardian consent (see Children section below). We will also use your age to provide you with improved recommendations and Services. In addition, we use a rigorous, three-tier user identity scheme to protect your privacy when you use our Services and interact with other members of the Blue Goji community. When you register, you will also be required to create 3 different identities:

1. User Name - This is your unique User Account login ID, which will be used to login into Goji Play, GojiVerse (our wellness portal and community) and our other Services and provide you with access to your User Account. This should not be your email address. Changing your User Name is not supported at this time.

You will also be required to create a password for use with your User Name to login into your User Account. You should keep your User Name and password completely private, and not share it with anyone else.

2. Persona Name - This is your main identity within the Blue Goji community (GojiVerse), which you will use to communicate with your friends and family within GojiVerse and the Services. All your Goji Play and other core Blue Goji activities will be associated with your Persona Name. Your friends and family with whom you share your Persona Name will be able to see your Blue Goji activities, communicate with you in GojiVerse and post to your activity log in GojiVerse. Initially, your Persona Name will be completely private and not visible to user searches within GojiVerse (you may change this setting within your account settings). Do not use anything similar to your User Name as your Persona Name. Changing your Persona Name is not supported at this time.

3. Avatar name - This is your anonymous identity, which is used for certain public activities within our community and will be visible to all other users of GojiVerse and our Products. For instance, we will use your Avatar Name to post your Goji Play and other Blue Goji activity scores on our public leaderboards. We also understand that some users may wish to remain anonymous when participating in certain sensitive activities, such as joining a stress management or substance abuse support community within GojiVerse. As a result, when you join a GojiVerse community, you may be asked whether you prefer to participate under your Persona Name (in which case your Persona identity will be revealed) or your Avatar Name (in which case you remain anonymous). In essence, your Avatar is an anonymous identity that you can use for certain interactions with others within GojiVerse. To ensure the anonymity of your Avatar identity: (i) do not use anything similar to your User Name or Persona Name as your Avatar Name; (ii) do not share your User Name, Persona Name or other personally identifiable information when conducting activities under your Avatar Name; and (iii) do not share your Avatar Name with those that know your Persona identity. You may change your Avatar Name at any time.

We recognize that it may seem confusing at first to maintain 3 different ‘IDs’ but we believe these features will provide our users with enhanced privacy when participating within the Blue Goji community.

In order to better benefit from the Blue Goji Products and Services, you can also provide additional personal details to your user account, such as height, weight, and gender so that we can more accurately estimate your calories burned for any given Blue Goji activity. (If you do not provide this information, we will estimate your calories based upon a default person type.)

When you use Goji Play or any of our mobile apps, certain information collected by your Blue Goji Product will be tracked by us and viewable by you in your Blue Goji user account. Information that may be collected or tracked from your use of Blue Goji Products include:

- Goji Play game play activity information and statistics such as time and duration of play, game scores, estimated steps, estimated calories, estimated heart rate and other biometric information that we track or calculate. These biometric parameters are also incorporated into our game plays. (For example, you may send a Goji Play Moment to your friends and challenge them to beat you on the number of steps you took playing a particular game.) This information will be reported to you in the Goji Play app or game, as well as your user account.

- Usage information of our other Services and Products, as well as any metrics or other information that are captured and reported to you in such app or product, such time and duration of activity, scores, biometrics and the like.

- You may also choose to manually provide additional information to enhance your use of the Services. For instance, in GojiVerse, you may provide your own content and information about yourself and your activities, including information you post about your status or messages to other users. That information is stored in your User Account.

When you use our GojiGo and other locations-based apps, we will use the location and GPS tracking feature of your mobile device to track your location and provide you with the location reporting found in these apps. Our location-based apps typically use the default mapping tool provided by the mobile operating system of your device, such as Apple Maps for iOS and Google Maps for Android, to track your location and routes on a map. These mapping tools from Apple, Google or other OS provider may or may not track or share your location data. As we do not have control over their use of such data, we recommend that you review the privacy policies of your device OS provider for further information. You must enable the location tracking setting of your mobile device in order for GojiGo and our other location based apps to track your location.

When you authorize the use of your video camera with our Services, we will use the video data to estimate certain biometric information, including heart rate and breath rate. The biometric information will be stored in your User Account. We do not retain these images or videos.

When you elect to share data from your Blue Goji User Account with others, we collect the information you provide about those individuals such as their names and email addresses. We may use such information as described in this Privacy Policy.

When you connect your Goji Play or other Blue Goji Product to the Services, we collect the hardware ID number from your Blue Goji Product and your mobile device, and connect such information to the User Account that is registered with the Service. Such activity data from these devices will be connected to your User Account for you to track and view.

When you connect your third party device or account to the Services, such as your Fitbit or MyFitnessPal account, we collect the information stored in your account with such third parties and store the information in your Blue Goji User Account for you to track and view.

When you contact us for support or other information, we will collect your name, email address and telephone, as well as other information that you provide as part of your inquiry and our communications. This information will only be used to respond to your inquiry or provide support or the relevant services to you.


Third Party Payment Services

We may use a third-party payment service to process payments made through the Services. If you wish to make a payment through the Services, your personal information may be collected by such third party and not by us, and will be subject to the third party’s privacy policy, rather than this Policy. We have no control over, and are not responsible for, this third party’s collection, use and disclosure of your personal information.


Other General Uses of Your Personal Information

In addition to the uses described above, we may also use your personal information to:

  • Provide you with the Services and related customer service;
  • Analyze Site usage and improve the Services;
  • Deliver to you any administrative, support or technical notices and communications relevant to your use of the Blue Goji Products and Services;
  • Provide you with updates regarding Blue Goji Products and Services;
  • Perform data analytics and other internal market research, project plan, troubleshoot problems, conduct audits, develop new products or enhance our existing products, and detect and protect against error, fraud or other criminal activity; and/or
  • Enforce the Blue Goji Terms of Service and otherwise protect our operations, rights, privacy, safety or property and/or that of our affiliates, you or others, and to allow us to pursue available remedies or limit the damages that we may sustain.


Disclosure to Third Parties

At times Blue Goji may make certain personal information available to strategic partners that work with Blue Goji to provide services to you. For example, if you elect to sync your Blue Goji Product data with a third party nutrition or fitness application, we will share your personal information with that application. In such cases, your account with such third party will continue to be subject to that third party's privacy policy and your Blue Goji User Account will continue to be governed by this Policy.

Blue Goji may also share certain of your personal information with companies who provide services to us, such as information processing, order fulfillment, product delivery, customer helpdesk, and other services.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions; to protect our operations or our rights, privacy, safety or property and/or that of our affiliates, users or others; to allow us to pursue available remedies or limit the damages that we may sustain; or if we are required to do so by any applicable law, rule, regulation, subpoena or other legal process or to respond to requests from government authorities. Additionally, in the event of a reorganization, merger, sale, assignment or other disposition of all or any portion of our business or assets (including in connection with any bankruptcy or similar proceedings), we may transfer any and all personal information we collect to the relevant third party.

You may choose to share much of your personal information and other data collected by us with other Blue Goji Users of our Products or with parties outside of Blue Goji Services based upon your account settings. The initial setting for such sharing of information will be set at the most private setting.


Use of Aggregated Anonymous User Data

We may use and disclose information that does not personally identify you for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat such information as personal information, then we may use it for all the purposes for which we use and disclose personal information.


Cookies and Other Technology

The Furiends Site and Services may use "cookies" and other technologies such as pixel tags and web beacons. This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. Upon visiting our website for the first time, you will be presented with a banner asking whether you ACCEPT or DECLINE our usage of cookies.  If you decline, your information will not be tracked when you visit this website. A single, essential cookie will be used in your browser to remember your preference not to be tracked.  If you accept, the list below will be left.

Cookies are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer's hard drive. These technologies tell us which parts of our website you have visited, limit the number of times you see a Blue Goji offer, help us better determine which Blue Goji offers you may like to see or alert you to software compatibility issues. They are also used to analyze and improve our Products' design and functionality.

Cookie List:

1) __cfduid

Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.


     2) __hs_opt_out

This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to opt out of cookies.

(Expires: 2 years)


     3) __hssc

This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

(Expires: 30 min)


     4) __hstc

The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

(Expires: 2 years)


     5) __hssrc

Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the visitor has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.

(Expires: None. Session cookie)


    6) hubspotutk

This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.

(Expires: 10 years)


    7) _ga

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customizable by website owners.


   8) _gat 

This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.


   9) _gid

This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.

Removing Cookies:

If you agreed to cookies and at some point wish to remove or block them, here are links to various browser instructions on managing cookies.  

Google Chrome: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en

Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy

Safari: https://support.apple.com/kb/PH21411?locale=en_US

Firefox: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored

If you choose to delete cookies from your device or block them from being stored on your device, please note that the full functionality of the Services may not be available to you.

"Web beacons" are images embedded in a Web page or email for the purpose of measuring and analyzing Site or email usage and activity. Blue Goji, or third party service providers acting on our behalf, may use Web beacons to help us analyze Site usage, improve the Service and measure the effectiveness of our marketing campaigns.

We may use third-party services, such as Google Analytics, in connection with the Services.  Such third-party services, including Google Analytics, may use cookies and similar technologies to collect and analyze information about Services use and to report on activities and trends. Such services may also collect information regarding the use of other websites, apps and online resources.  For more information regarding Google Analytics, please go to www.google.com/policies/privacy/partners/.  You can download the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

We may use third party service providers to help us analyze certain online activities and improve our products and the Services. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on Blue Goji.com. We may permit these service providers to use cookies and other technologies to perform these services for Blue Goji. 

We may use Flash Local Stored Objects (LSOs) and other technologies to, among other things, collect and store information about your use of the Services.  If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel. You can also control Flash LSOs by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time).  Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications.


Information Collected through Your Device, IP Addresses

Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, and Internet browser type and version. We may use this information to ensure that the Services function properly.

Your IP address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications and other services. We may use IP addresses for such purposes as calculating usage levels, helping diagnose server problems, and administering the Services.


Contests, Giveaways and Surveys 

From time to time, Blue Goji may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Blue Goji may also ask you to participate in surveys designed to help Blue Goji improve the Services. Any personal information provided to Blue Goji in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.



We collect, use and disclose information from all users in same the manner, without regard to age, as described in this Privacy Policy. As described above, users, including children, may be able to make their personal information available to other users.Persons under 13 may only use our Products and Services with the consent of their parents or guardians. 

Parents and guardians of children under 13 should carefully review this Privacy Policy and the following Parental Notice/Consent form regarding the use of our Products and Services by their children (Parental Notice/Consent Form consent), and must provide their consent to the collection of personal information from, as well as the use of Blue Goji Products by, their children. As described in the Parental Notice/Consent Form, parents and guardians can request review and/or deletion of the personal information collected online from their children and cancellation of their children’s user account by submitting a request via email to support@bluegoji.com. Parents and guardians are welcome to contact us at support@bluegoji.com with any questions or comments regarding the use of Blue Goji Products by their children.


Your Right to Delete Your Data

If you would like to cancel your Blue Goji account, you may do so by emailing our Support team at support@bluegoji.com. When you request cancellation of your account, your personal information will be deleted, including but not limited your email address, name, photo(s), friends list and links to social and partner sites such as Facebook, Twitter, and Google Health. Archival copies of your account registration information that exist within our backup system will be deleted in accordance with our normal backup expiration schedule. Following cancellation or termination of your account, Blue Goji may continue to utilize de-identified and anonymized historical data associated with your use of Blue Goji Products or Services.


Email Communications From Us 

We may provide our registered users with periodic information about their User Account data and email alerts. We also allow users to subscribe to email newsletters and from time to time may transmit emails promoting Blue Goji or third-party goods or services. Blue Goji subscribers have the ability to opt-out of receiving our promotional emails by following the instructions provided in such emails. Opting out in this manner will not end transmission of support or service-related emails, such as email alerts, required for the proper use and enjoyment of Blue Goji Products.

Throughout the Furiends website, you will see the option to subscribe to our newsletter.  To opt-in, you will need to submit your email address, effectively signing you up for a Blog Subscription. This personal information is only used to send you relevant marketing communications, such as updates to the Furiends game development, the release of new blogs or roundups of past blog posts, and other related communications via email.  

If you provide your information in a form to claim an offer, you may receive Marketing Communication emails. This personal information will be used to send you customized marketing information pertaining to Furiends, including new items and features, as well as coupons and discounts. These emails differ from the Blog Subscription and must be unsubscribed from separately, should you wish to no longer receive them.

If you provide your information to receive support, you will be presented with the chance to opt-in to Marketing Communications. If the box is not checked, you will not receive these communications.

If at any point you wish to unsubscribe from either communication, you may click on the unsubscribe link that appears at the bottom of the emails.


Data Security

We seek to use reasonable organizational, technical and administrative measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us, using the contact information below.


Cross-Border Transfer

Our Services are hosted and operated entirely in the United States and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than the United States. Any personal information that you provide to Blue Goji may be stored and processed in any country where we have facilities or in which we engage service providers, including the United States. By using Blue Goji Products, you consent to the transfer of your personal information to countries outside your country of residence, including the United States, which may have different data protection rules than those of your jurisdiction.


Your Responsibility for Maintaining the Confidentiality of your Login ID and Password

You are responsible for maintaining the security of your login ID (i.e., User Name) and password. If you believe that your login ID or password have been compromised you should immediately change your password and contact our Support team at support@bluegoji.com.  We are not responsible if someone else accesses your account through registration information they have obtained from you or through a violation by you of this Policy or the Blue Goji Terms of Use.  If you have a security related concern, please contact support@bluegoji.com


Third-Party Services

This Policy does not address, and we are not responsible for, the information or other practices of any third parties, including any third party operating any site or service to which Blue Goji Products link or any app developer, device manufacturer or provider of an app, social media platform, operating system or wireless service. The inclusion of a link on Blue Goji Products does not imply endorsement of the linked site or service by us or by our affiliates.


Updates to this Policy

We may update this Policy periodically. The date last revised appears at the top of the Policy. Changes take effect immediately upon posting.


Contact Us

Blue Goji LLC
4201 S. Congress Ave, Suite 323
Austin, TX 78745
(512) 270-4747